Advertise where the customer searches

Sources: F.A.Z. Institute, "Wer liefert was?"
On the Internet, search engines play a pivotal role for anyone looking for information. In addition to general information research, search engines are used increasingly as a tool for buying products and services. Today, for this reason, a company can no longer ignore the need to be present on such.
Not all search engines are the same
Not all search engines serve the same purpose. The suitability of a search engine differs for private and professional intentions.
