Search engine marketing makes it possible for you to be present for potential customers at precisely the time these are actively looking for a product or service.

In general, search engine marketing has two aspects: search engine optimization and keyword advertising. Search engine optimization covers all the measures taken to ensure that the organic ranking (position) of the website in the index of a general search engine is as high as possible.

Keyword advertising however is the targeted advertising of a website by means of paid entries. In the business segment the paid search engine entries are mostly booked via predefined headings.

Compared to the auction model of general search engines, heading entries in business search engines are more effective and easier to calculate. You are present for the entire year at an attractive, fixed price. "Wer liefert was?" thus offers you precise and easy planning of your costs.

Measuring success

Transparency is required to assess the success of advertising investments. In order to control you have to measure and in order to measure you have to define goals.

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